Why Have Your LinkedIn Post Impressions Dropped? Here's What's Really Happening

Here's What's Really Happening since 2024

Have you noticed your LinkedIn posts aren't reaching as many people as they used to? You're not alone. Many creators and professionals are experiencing a significant dip in their post impressions, and there are some important reasons behind this shift.

Video is Taking Over (And Your Audience Likes It)

LinkedIn's algorithm has notably shifted its focus toward video content, which seems inevitable given how we all prefer to consume content these days. The platform now heavily favors video posts, with impressive results to show for it:

• Video posts get shared 20 times more than any other content format on LinkedIn
• LinkedIn reports weekly immersive video views increased 6x quarter-over-quarter in Q1'25
• Plus, according to LinkedIn, video and display ads can improve brand favorability and purchase consideration.

Plus, HubSpot's latest research shows that 66% of professionals now prefer watching video content to reading text posts (HubSpot State of Marketing Report 2024). This isn't just a temporary trend – it's a fundamental change in how professionals consume content.

If your posts aren't getting the attention they used to, this video shift might be why. Your audience isn't just passively accepting video content, they're engaging with it.

The AI Content Saturation

According to HubSpot, 83% of marketers say generative AI helps them create significantly more content than they could without it. This AI content boom has increased content volume on LinkedIn, making it harder than ever to get your content noticed.

Think about your own LinkedIn feed. How many posts sound eerily similar? How many share the same writing patterns, the same buzzwords, the same templated stories? Fortunately, AI-generated posts aren't hard to spot and don't generate high engagement.

Seasonal Patterns Matter

Professional engagement naturally fluctuates throughout the year. During holiday seasons, summer breaks, and year-end periods, your audience's attention is divided. As the year-end approaches, there's often a natural slowdown in user activity on LinkedIn. Understanding these patterns helps set realistic expectations and plan your content strategy accordingly.

What Can You Do About It?

1. Embrace Video Content (Without the Headaches)

The first solution is obvious. LinkedIn clearly favors video content, but creating videos has traditionally been a major pain point. Most businesses don't have a dedicated video editor, and the traditional process of video creation can drain both time and resources.

But here's the good news: You don't need to hire a video team or learn complex editing software to succeed with video on LinkedIn.

Introducing BrewVideo, your video creation companion

It's designed to transform your existing content into engaging videos in minutes, not days. No technical skills required. You can start creating videos today, completely free.

2. Win with Authentic, Value-Driven Content

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While AI-generated content floods LinkedIn, there's a silver lining: LinkedIn's algorithm is being fine-tuned to identify truly valuable content. Here's what you need to know:

The Golden Hour Matters

LinkedIn uses a sophisticated "test window" in the first hour after posting to evaluate your content's value. During this crucial period, the algorithm watches how your initial audience interacts with your post. Strong engagement signals during this "golden hour" can help your content break through the noise, regardless of overall platform saturation.

Quality Trumps Quantity

While overall impressions might be down due to content saturation, engagement rates for high-quality, authentic content remain strong. The key is creating content that:

• Sparks genuine conversations
• Shares real insights from your experience
• Addresses your audience's actual challenges
• Encourages meaningful interactions

Reshape Your LinkedIn Video Content Strategy with BrewVideo

Creating video content for LinkedIn shouldn't be complicated or expensive. We built BrewVideo because we saw too many businesses missing out on video's potential simply because they didn't have the time, budget, or technical skills to make it happen.

Simple Video Creation for Busy Teams

Take any content you already have - whether it's a product page, blog post, or help article - and turn it into an engaging video in minutes. No video editing experience needed.

The process is refreshingly simple:

• Share your content URL
• Get an instant video draft with matching script and scenes
• Easily customize it to match your style

Start Small, See Big Results

Begin with something you already have:

• That product update you just wrote
• Your latest blog post
• A customer story you're proud of

We've removed the complexity, the technical barriers, and the high costs that typically come with video creation. Want to see how it works? Create your first video today - it's free to start.