The Best Tools for Creating SaaS Explainer Videos in 2025
In today's fast-paced SaaS landscape, explaining your product effectively can make or break your customer acquisition efforts. Explainer videos have become an essential tool for showcasing complex software solutions in a clear, engaging way. But with numerous video creation tools on the market, choosing the right one can be challenging.
Types of SaaS Explainer Videos
Before diving into the tools, let's understand the different types of SaaS explainer videos you might need to create. Each type serves a specific purpose and may require different approaches in creation.
Live-Action Videos
Live-action videos feature real people demonstrating or explaining your product. This style creates an immediate human connection and can be particularly effective for building trust. While some AI tools now offer avatar creation to mimic live-action videos, these may lack the authentic human touch that makes traditional live-action so compelling.
Screencast Videos
Screencast videos capture your software in action, enhanced with animations and visual effects. These can be created with or without a speaker's presence (picture-in-picture). They're particularly effective for demonstrating specific features, workflows, and user interfaces.
Animated Videos
Animated explainers come in several formats:
- 2D animation: Clean, modern, and great for abstract concepts
- 3D animation: Adds depth and sophistication to your message
- Motion graphics: Perfect for data visualization and technical explanations
- Whiteboard animation: Engaging for step-by-step explanations and educational content
Hybrid Videos
Hybrid videos combine multiple styles, typically mixing animations with screencasting. This sophisticated approach allows you to showcase your software's interface while using animations to explain complex concepts or highlight key benefits.
Top Tools for Each Type of Explainer Video
Best for Live-Action Videos
Traditional Live-Action: Loom
For creating authentic human-led explainer videos, Loom offers the perfect balance of simplicity and professional quality.
Key features:
- Instant recording with basic editing capabilities
- Cloud storage and sharing
- Enterprise-grade security
- Analytics to track viewer engagement
- Team collaboration features
Perfect for: Sales or customer success teams that want to build authentic connections with customers through human-led explainer videos.
AI-Powered Live-Action: Synthesia
When you need spokesperson videos without filming, Synthesia offers innovative AI avatar technology.
Key features:
- Build your personal avatar that looks like you and clones your voice
- Multiple language support
- AI script generation
- Integrations with marketing automation, support and LMS tools
Perfect for: E-learning purpose explainer videos.
Best for Screencast Videos
For Mac: Screenstudio
Screenstudio provides Mac users with a powerful yet intuitive screen recording solution.
Standout features:
- High-quality screen capture
- Advanced editing capabilities
- Custom animations and transitions
- Audio enhancement tools
- Export optimization
- Multi-track editing support
For Windows: Canvid
Windows users will find Canvid to be a comprehensive solution for creating professional screencast videos.
Notable features:
- Flexible recording options
- Built-in editing suite
- Custom annotations and callouts
- Screen drawing tools
- Multiple export formats
- Performance optimization
Best for Animated Videos: Canva
Canva's intuitive platform makes creating animated explainer videos accessible to everyone, regardless of design experience.
Key strengths:
- Extensive template and media libraries
- Drag-and-drop animation editor
- Regular template updates
- Easy export and sharing options
Perfect for: Marketing teams that need to create engaging animated content without specialized animation skills.
Best for Hybrid Videos: BrewVideo
BrewVideo transforms product pages into engaging videos by seamlessly blending software demonstrations with animations, making explainer creation effortless.
Key strengths:
- One-click scene building with automated animation syncing
- Built-in screen recording for product demos
- AI-assisted script and voiceover generation
- Auto generate additional visuals
- Formats and scripts for different platforms such as social media, website, YouTube
Perfect for: Busy SaaS marketing teams that need to create regular explainer videos combining software demonstrations with engaging animations.
Choosing the Right Tool for Your Needs
Major Type of Explainer Videos You Need to Create
Different types of explainer videos have their own specifications, and a one-size-fits-all approach isn't the most efficient solution. By clearly identifying the type of videos you'll create most frequently, you can avoid paying for irrelevant features while ensuring you have all essential capabilities.
Technical Expertise Required
Consider your team's technical capabilities. While traditional video editors offer more control, AI-powered tools can help less experienced users create professional-looking content quickly and efficiently.
Integration Needs
Think about how the tool fits into your existing workflow. Does it need to integrate with your product documentation? Can it handle your screen recording needs? Can multiple team members collaborate easily?
Budget Considerations
Most tools offer tiered pricing based on features and export volumes. Consider how many videos you'll create monthly and choose a solution that scales with your needs.
Conclusion
The right video creation tool can transform how you communicate your SaaS product's value to potential customers. While traditional video editing software still has its place, new AI-powered solutions are making it easier than ever to create professional explainer videos quickly and efficiently.
Consider starting with a tool that matches your current needs but can scale with your growth. Many of these platforms offer free trials or basic plans, allowing you to test their features before committing to a paid subscription.
Remember, the best tool is the one that helps you consistently create high-quality explainer videos while fitting into your team's workflow and budget constraints.